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The Barkley Agency Finds A Niche in Marketing to Millennials

Fuel Lines

For agency’s, this is a great example on how to identify a niche and build a positioning of expertise. Agencies are historically bad at new business. As agencies grow, the more faceless they become. Agencies need to find ways to personallize their brand to help them stand out from their competition.

Agency 279
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How Are You Spending Your Time for Ad Agency New Business?

Fuel Lines

Just this week, I was talking with two agency principals and a new business director that all basically said; “I’m out of time” Each said they had no more time to give their schedules were overloaded. To top it off, for most, all of this busyness isn’t effectively creating new business opportunities for the agency.

Agency 277
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Media Buying Briefing: Media agencies look to Web3, influencers to grow content marketing

Digiday

As content marketing demands grow, media and creative agencies are turning to Web3 and content creators as the way forward. Increasingly, agencies are outsourcing their content work to freelancers to keep up with volume and produce authentic, credible content that meets client expectations.

Media 68